I want to say something about campaign narratives. Campaign narratives are something like ongoing themes that campaign operatives and the news industry assign to political campaigns. Hillary Clinton’s emails are an example. People heard over and over about the emails. If you had stopped 20 people at random and asked them to explain the email issue, I’m betting maybe one out of the 20 actually understood it. Maybe. But people knew there was something scandalous about those emails.
This Chicago Sun Times article by a political reporter, Andy Shaw, defines the campaign narrative pretty well —
Covering politics for three decades left me with a lifetime of takeaways, but a compelling one that resurfaces more often than most, as we try to explain widespread public perceptions of politicians, is the importance of narrative.
It’s an overarching media-and-consultant-driven storyline that, for better or worse, defines, describes and tends to stick to candidates and elected officials like glue until the passage of time or a figurative solvent — an unanticipated major event — pries it loose.
Note that this was written after the debate disaster but before Joe Biden had dropped out of the race.
So now we get to President Joe Biden, whose narrative honed over a decades-long career characterized him as “Good ol’ Joe”— a solid, earnest, hail-fellow-well-met Democratic pol who endured several personal tragedies and survived multiple stumbles and bumbles on his uneven road to the White House. …
… Then came the devastating debate debacle, which entirely ripped off the narrative patch, leaving Biden gasping for air in shark-infested political waters as handlers rushed to the rescue and an increasing number of voters shrugged their shoulders in dismissive disinterest.
After the debate, IMO, there was no rehabilitating his campaign. I think now there’s no question his dropping out was the right thing to do. The new Harris-Walz campaign, along with adopting a “happy warrior” theme, also has quickly created the narrative that we are psychologically normal. Wholesome, even. But they are weird.
IMO “weird” is definitely sticking to J.D. Vance. And I don’t think he has it in him to rehabilitate his image. He is weird.
But I think Trump is in big danger of being tagged by news media as downright deranged. I could be wrong, of course. The press has been cutting him endless slack for several murky reasons, one of which was that until recently they were more focused on the old “Joe is old” narrative. But there’s just too much evidence bleeding into public view that Trump is not tethered to what we might call commonly experienced reality. The story behind the “chopper whopper” and his claims that his January 6 crowd size exceeded Dr. Martin Luther King’s when he gave his “I have a dream” speech were widely reported, for example. Now I’m seeing headlines like this — Trump baselessly charges Harris Michigan rally crowd ‘didn’t exist,’ was generated with AI. That’s getting reported all over the place this evening. Yes his supporters will believe him, but his supporters are too small a minority to elect him by themselves.
Do see Behind the Curtain: Inside Trump’s slump at Axios. It says his advisers can’t get him to stop flailing and meandering and stick to a disciplined campaign message. I take it he’s too angry, and probably too frightened, to listen. He has no discipline; he has no fortitude. And his con man’s instincts, which worked well for him in 2016, are failing him now. And as some of the major media outlets report on the flailing and babbling, and the sky doesn’t fall, they’ll realize it’s safe to keep reporting it.
Jeff Greenfield has a really good analysis at Politico headlined Trump’s Crucial Power Has Been Neutralized. In 2016 his power was that he was the change candidate running against Mrs. Status Quo Establishment. And he managed to not be so alarming or out of touch with reality to scare voters away. As I’ve said before, Trump got the last-minute “what the hell’ votes after James Comey released more news About Her Emails just days before the election.
But now Trump is out of control and babbling nonsense, and the Democrats have their act together. We’ve still got the Dem convention and the September 10 debate to look forward to, which gives Democrats more opportunity to drive their narrative home. Let’s hope.
Also, too: About the hack of Trump’s campaign servers, do see Marcy Wheeler.