All Is Not Awful

This may cheer you up — Rush Limbaugh is costing Cumulus Media millions of dollars.

Cumulus Media today reported a $2.4 million first-quarter decline in revenue related to talk programming, a loss that CEO Lew Dickey attributed, indirectly, to Limbaugh’s controversial remarks about Georgetown law student Sandra Fluke.

The earnings call came one day after POLITICO reported that Limbaugh was considering ending his affiliation agreement with Cumulus because he was frustrated with Dickey for blaming him for advertising losses.

Yet when asked about the Limbaugh on today’s earnings call, Dickey again suggested that Limbaugh’s remarks about Fluke played a significant role in the company’s revenue decline.

“We’ve had a tough go of it the last year,” Dickey said. “The facts are indisputable regarding the impact certain things have had on ad dollars.”

Mediaite:

Mediaite’s own sources confirm that the ad troubles in connection with Limbaugh’s show are, indeed, severe. In fact, one source within the radio advertising world with direct knowledge of the ad buys on Limbaugh’s show confirms the extent of the problem: “The vast majority of national advertisers now refuse to air their ads during Rush Limbaugh’s show,” our source tells us.

Radio Ink:

People close to Cumulus tell Radio Ink, “48 of the top 50 network advertisers have “exclude Rush and Hannity” orders. Every major national ad agency has same dictate.”

Enjoy.