I haven’t read Deer Hunting With Jesus: Dispatches from America’s Class War by Joe Bageant, but it looks interesting. The “American Hologram” is his term for “the televised, corporatized virtual reality that distracts us from the insidious realities of American life”. From Alternet:
Bageant grew up in a fundamentalist Christian, ultra-working-class family in a claustrophobic little Virginia town named Winchester. Then, in his own terminology, he made his escape. He moved west and made a pretty decent career for himself in the world of journalism. A few years ago, though, he felt a craving for his childhood home and, now deep into middle-age, decided to relocate once more.
So the self-proclaimed socialist, atheist, heavy-drinking, three-times-married Joe returned home, to a landscape dominated by rabid, demon-battling fundamentalists (including his younger brother, a fire-and-brimstone preacher); NASCAR; overpriced mobile homes; greasy food; depressing, dead-end, anti-union workplaces; and gung-ho patriots whose pick-up trucks boast bumper stickers such as "Kick their ass. Take their gas."
“The working class here in what they are now calling the ‘heartland,’ (all the stuff between the big cities) exists on a continuum ranging from complete insecurity to the not-quite-complete insecurity of having a decent but endangered job. It is a continuum extending from the apathy of the poorest to the hard-edged anger of those with more to lose. Which ain’t a lot, brother, when your household income hovers around $30,000 or $35,000 with both people working… Until those with power and access decide that it’s beneficial to truly educate people, and make it possible to get an education without going into crushing debt, then the mutt people here in the heartland will keep on electing dangerous dimwits in cowboy boots.”
Part ethnography, part sociology, part just good, old-fashioned storytelling, Deer Hunting With Jesus uses an insider’s perspective to explain, generally successfully, why parts of rural America, especially in the South, are so conservative, so suspicious of “big city liberals,” and so willing to cast their lot with right-wing politicians who swiftly turn around and bite these working class supporters in their collective ass.
Imagine a cross between Thomas Frank’s What’s the Matter With Kansas?, Hunter S. Thompson’s booze-and-dope fueled meditations on Nixon’s political potency, and C. Wright Mills‘ understanding of the durability of the power elite… put ’em all into the hopper, mix them around at high speed, and you end up somewhere about where Bageant did. In other words, it’s informative, infuriating, terrifying, scintillating, and, at the end of the day, when HST’s ghost finally emerges triumphant, it’s just downright fun.
Alternet, on the centrality of fraud to all of this:
A common theme throughout his book is fraud, and the peculiar vulnerability to fraud of closed-in, under-invested-in communities such as Winchester: religious charlatans pushing dodgy theories into the heart of the political process; wealthy, educated men and women deliberately curtailing the educational opportunities of the poor, giving them just enough schooling to know how to dream the American Dream, but not nearly enough to ever be able to challenge their poverty and make that dream a reality; workers "encouraged" by companies like Wal-Mart to be hostile to the "special interests" represented by trade unions.
Bageant’s fraud of "the American Hologram", is the fraud at the heart of conservativism.